<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:georss="http://www.georss.org/georss" xmlns:geo="http://www.w3.org/2003/01/geo/wgs84_pos#" xmlns:media="http://search.yahoo.com/mrss/"
	>

<channel>
	<title>The Brainco Kid</title>
	<atom:link href="http://thebraincokid.wordpress.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://thebraincokid.wordpress.com</link>
	<description>A Constant Student of Change</description>
	<lastBuildDate>Tue, 10 Aug 2010 01:42:02 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.com/</generator>
<cloud domain='thebraincokid.wordpress.com' port='80' path='/?rsscloud=notify' registerProcedure='' protocol='http-post' />
<image>
		<url>http://0.gravatar.com/blavatar/885720c9db3d4ccde38a71a9877546d0?s=96&#038;d=http%3A%2F%2Fs2.wp.com%2Fi%2Fbuttonw-com.png</url>
		<title>The Brainco Kid</title>
		<link>http://thebraincokid.wordpress.com</link>
	</image>
	<atom:link rel="search" type="application/opensearchdescription+xml" href="http://thebraincokid.wordpress.com/osd.xml" title="The Brainco Kid" />
	<atom:link rel='hub' href='http://thebraincokid.wordpress.com/?pushpress=hub'/>
		<item>
		<title>Now Available Elsewhere</title>
		<link>http://thebraincokid.wordpress.com/2010/08/09/now-available-elsewhere/</link>
		<comments>http://thebraincokid.wordpress.com/2010/08/09/now-available-elsewhere/#comments</comments>
		<pubDate>Tue, 10 Aug 2010 01:42:02 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://thebraincokid.wordpress.com/?p=280</guid>
		<description><![CDATA[Well, actually, I&#8217;ve moved. Check out http://mattwoestehoff.com for my latest posts!<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thebraincokid.wordpress.com&amp;blog=11463559&amp;post=280&amp;subd=thebraincokid&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://thebraincokid.wordpress.com/2010/08/09/now-available-elsewhere/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/0370d47f5f7a277c9743b4bae5bbd554?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Matt</media:title>
		</media:content>
	</item>
		<item>
		<title>Lego my Legos</title>
		<link>http://thebraincokid.wordpress.com/2010/08/07/lego-my-legos/</link>
		<comments>http://thebraincokid.wordpress.com/2010/08/07/lego-my-legos/#comments</comments>
		<pubDate>Sun, 08 Aug 2010 04:36:19 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[new media]]></category>
		<category><![CDATA[3D]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[kiosk]]></category>
		<category><![CDATA[lego]]></category>

		<guid isPermaLink="false">http://thebraincokid.wordpress.com/?p=277</guid>
		<description><![CDATA[Augmented reality with a true purpose. What's next? Fitting rooms without the effort?

Check out this crazy Lego kiosk that looks at the package you're holding and shows you the completed project. Really nice work.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thebraincokid.wordpress.com&amp;blog=11463559&amp;post=277&amp;subd=thebraincokid&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://thebraincokid.wordpress.com/2010/08/07/lego-my-legos/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/0370d47f5f7a277c9743b4bae5bbd554?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Matt</media:title>
		</media:content>
	</item>
		<item>
		<title>Dove on Mad Men, Part II</title>
		<link>http://thebraincokid.wordpress.com/2010/08/02/dove-on-mad-men-part-ii/</link>
		<comments>http://thebraincokid.wordpress.com/2010/08/02/dove-on-mad-men-part-ii/#comments</comments>
		<pubDate>Tue, 03 Aug 2010 04:46:25 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[ad]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[amc]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[dove]]></category>
		<category><![CDATA[mad men]]></category>
		<category><![CDATA[poll]]></category>
		<category><![CDATA[sterling cooper]]></category>

		<guid isPermaLink="false">http://thebraincokid.wordpress.com/?p=272</guid>
		<description><![CDATA[So, I want to know. 

I've had a ton of traffic to my blog based on my last post. Based on keywords I can see that you all care about the Dove ad and its association with the show. So, what do you think?<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thebraincokid.wordpress.com&amp;blog=11463559&amp;post=272&amp;subd=thebraincokid&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://thebraincokid.wordpress.com/2010/08/02/dove-on-mad-men-part-ii/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/0370d47f5f7a277c9743b4bae5bbd554?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Matt</media:title>
		</media:content>
	</item>
		<item>
		<title>Mad Men Advertainment</title>
		<link>http://thebraincokid.wordpress.com/2010/08/01/mad-men-advertainment/</link>
		<comments>http://thebraincokid.wordpress.com/2010/08/01/mad-men-advertainment/#comments</comments>
		<pubDate>Mon, 02 Aug 2010 03:42:23 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[amc]]></category>
		<category><![CDATA[clorox]]></category>
		<category><![CDATA[copy]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[dove]]></category>
		<category><![CDATA[draper]]></category>
		<category><![CDATA[interstitial]]></category>
		<category><![CDATA[mad men]]></category>
		<category><![CDATA[pete campbell]]></category>
		<category><![CDATA[sterling cooper]]></category>
		<category><![CDATA[television]]></category>
		<category><![CDATA[tv]]></category>

		<guid isPermaLink="false">http://thebraincokid.wordpress.com/?p=268</guid>
		<description><![CDATA[Tonight continued the Mad Men saga on AMC. My wife and I dutifully have watched each episode, and rightfully despise Pete Campbell.

At the first commercial break, I thought "oh neat, they're also putting up unbranded trivia answers intermixed with the commercials." <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thebraincokid.wordpress.com&amp;blog=11463559&amp;post=268&amp;subd=thebraincokid&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://thebraincokid.wordpress.com/2010/08/01/mad-men-advertainment/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/0370d47f5f7a277c9743b4bae5bbd554?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Matt</media:title>
		</media:content>
	</item>
		<item>
		<title>The Next Coupon</title>
		<link>http://thebraincokid.wordpress.com/2010/07/25/the-next-coupon/</link>
		<comments>http://thebraincokid.wordpress.com/2010/07/25/the-next-coupon/#comments</comments>
		<pubDate>Sun, 25 Jul 2010 16:27:58 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[brainco kid]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[chalkbot]]></category>
		<category><![CDATA[check in]]></category>
		<category><![CDATA[coupon]]></category>
		<category><![CDATA[foursquare]]></category>
		<category><![CDATA[gowalla]]></category>
		<category><![CDATA[location based]]></category>
		<category><![CDATA[newspaper]]></category>
		<category><![CDATA[nike]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[sunday]]></category>

		<guid isPermaLink="false">http://thebraincokid.wordpress.com/?p=262</guid>
		<description><![CDATA[There's something to be said for reading the paper. I don't necessarily mean reading the news, but having the experience of holding the broadsheet and smelling the ink on the pages. The texture and the timbre of the crinkle are unique, and provide such a different experience than any other medium.

The problem is, it isn't fast enough.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thebraincokid.wordpress.com&amp;blog=11463559&amp;post=262&amp;subd=thebraincokid&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://thebraincokid.wordpress.com/2010/07/25/the-next-coupon/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/0370d47f5f7a277c9743b4bae5bbd554?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Matt</media:title>
		</media:content>
	</item>
		<item>
		<title>The Power of Free Beer</title>
		<link>http://thebraincokid.wordpress.com/2010/07/20/the-power-of-free-beer/</link>
		<comments>http://thebraincokid.wordpress.com/2010/07/20/the-power-of-free-beer/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 01:07:36 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[beer]]></category>
		<category><![CDATA[belgian style golden ale]]></category>
		<category><![CDATA[coupon]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[flickr]]></category>
		<category><![CDATA[pizza]]></category>
		<category><![CDATA[punch]]></category>
		<category><![CDATA[punch pizza]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[summit]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[unchained]]></category>

		<guid isPermaLink="false">http://thebraincokid.wordpress.com/?p=258</guid>
		<description><![CDATA[My wife and I took a night off tonight. Grandma came over and babysat while we ventured outward to have dinner off in the real world again. For those of you without kids, you might not know what this is like exactly. 

We decided to visit one of my wife's favorite spots, and one I've come to admire. Punch Pizza. She loves the food, and I think it's ok. What I really like (and so does she) are the deals via Twitter, announcements, Facebook posts, and Flickr coupons. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thebraincokid.wordpress.com&amp;blog=11463559&amp;post=258&amp;subd=thebraincokid&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://thebraincokid.wordpress.com/2010/07/20/the-power-of-free-beer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/0370d47f5f7a277c9743b4bae5bbd554?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Matt</media:title>
		</media:content>
	</item>
		<item>
		<title>Old Spice Aftermath (with analytics)</title>
		<link>http://thebraincokid.wordpress.com/2010/07/18/old-spice-aftermath-with-analytics/</link>
		<comments>http://thebraincokid.wordpress.com/2010/07/18/old-spice-aftermath-with-analytics/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 03:38:02 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[@oldspice]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[brainco]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[followers]]></category>
		<category><![CDATA[integrated]]></category>
		<category><![CDATA[old spice]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[squawq]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[woestehoff]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://thebraincokid.wordpress.com/?p=252</guid>
		<description><![CDATA[Ok, before it gets over analyzed, I wanted to quick share some stats I was able to get about the Old Spice campaign.

Thankfully, I have Squawq to help me through the Twitter waters of the past week. As soon as I saw that Old Spice was trying something different, I put in a query and awaited my results. Now, the campaign really started on Tuesday, and peaked on Wednesday for certain. But I wanted to know just how big of a peak that was.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thebraincokid.wordpress.com&amp;blog=11463559&amp;post=252&amp;subd=thebraincokid&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://thebraincokid.wordpress.com/2010/07/18/old-spice-aftermath-with-analytics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/0370d47f5f7a277c9743b4bae5bbd554?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Matt</media:title>
		</media:content>

		<media:content url="http://thebraincokid.files.wordpress.com/2010/07/screen-shot-2010-07-18-at-10-23-21-pm.png?w=300" medium="image">
			<media:title type="html">Screen shot 2010-07-18 at 10.23.21 PM</media:title>
		</media:content>

		<media:content url="http://thebraincokid.files.wordpress.com/2010/07/screen-shot-2010-07-14-at-5-58-23-pm.png?w=300" medium="image">
			<media:title type="html">Screen shot 2010-07-14 at 5.58.23 PM</media:title>
		</media:content>
	</item>
		<item>
		<title>Smelling Out Social, Man.</title>
		<link>http://thebraincokid.wordpress.com/2010/07/13/smelling-out-social-man/</link>
		<comments>http://thebraincokid.wordpress.com/2010/07/13/smelling-out-social-man/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 01:38:35 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[@oldspice]]></category>
		<category><![CDATA[branded content]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[commercials]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[followers]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[old spice]]></category>
		<category><![CDATA[television]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[w+k]]></category>
		<category><![CDATA[wieden kennedy]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://thebraincokid.wordpress.com/?p=243</guid>
		<description><![CDATA[For those who haven't seen it yet, Old Spice has merged Twitter, FaceBook and YouTube users and has their spokes-MAN Isaiah Mustafa answer follower questions in 10-30 second mini videos. Pretty cool idea. From a creative perspective, it's a gold mine for copywriters. They don't disappoint - lots of gems.
<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thebraincokid.wordpress.com&amp;blog=11463559&amp;post=243&amp;subd=thebraincokid&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://thebraincokid.wordpress.com/2010/07/13/smelling-out-social-man/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/0370d47f5f7a277c9743b4bae5bbd554?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Matt</media:title>
		</media:content>
	</item>
		<item>
		<title>EarlyBird, where is my worm?</title>
		<link>http://thebraincokid.wordpress.com/2010/07/07/earlybird-where-is-my-worm/</link>
		<comments>http://thebraincokid.wordpress.com/2010/07/07/earlybird-where-is-my-worm/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 02:59:32 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[new media]]></category>

		<guid isPermaLink="false">http://thebraincokid.wordpress.com/?p=240</guid>
		<description><![CDATA[Well, it has been out for  less than 28 hours, but Twitter&#8217;s new plan seems to be working. Even with just one little tweet, @earlybird has garnered over 17,750 followers. But how and why? It seems the Twitter has realized that we&#8217;ve evolved into a more bargain-focused consumer. Twitter @earlybird Exclusive Offers are special time-bound [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thebraincokid.wordpress.com&amp;blog=11463559&amp;post=240&amp;subd=thebraincokid&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://thebraincokid.wordpress.com/2010/07/07/earlybird-where-is-my-worm/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/0370d47f5f7a277c9743b4bae5bbd554?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Matt</media:title>
		</media:content>
	</item>
		<item>
		<title>The Evil Dead Remake Fake Campaign</title>
		<link>http://thebraincokid.wordpress.com/2010/07/06/the-evil-dead-remake-fake-campaign/</link>
		<comments>http://thebraincokid.wordpress.com/2010/07/06/the-evil-dead-remake-fake-campaign/#comments</comments>
		<pubDate>Wed, 07 Jul 2010 01:52:17 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[class]]></category>
		<category><![CDATA[evil dead]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[presentation]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://thebraincokid.wordpress.com/?p=236</guid>
		<description><![CDATA[So this project was developed for our New Media class. Myself, Matt Connell (copywriter) and Kenneth Geiger (art director).

Slideshare and I don't always agree, so there are some blank slides, and for that I do apologize.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thebraincokid.wordpress.com&amp;blog=11463559&amp;post=236&amp;subd=thebraincokid&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://thebraincokid.wordpress.com/2010/07/06/the-evil-dead-remake-fake-campaign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/0370d47f5f7a277c9743b4bae5bbd554?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Matt</media:title>
		</media:content>
	</item>
	</channel>
</rss>
